Client: The FDA
Agency: FCB-NY
ROLE: ART DIRECTOR
year: 2021
PROBLEM: Vaping is harmful to lungs, but teens don’t think so.
SOLUTION: Leverage trending styles and ideas on social media to engage with the target audience.
ECD: Gary Resch / Copywriter: Harry Maguire/ 3D Artist: Lena Huang
Instructionals (1 of 3). Concept, Art Direction, Illustration, Animation, Music
Tiny House (1 of 2). Concept + Art Direction.
Instructionals (1 of 2). Concept + Art Direction
Vaping Mechanics (2 of 2). Concept + Art Direction
Alt option. Concept, art direction, illustration, animation, music sourcing
*the storyboard that should’ve been…